The Problem

Hydroproof, a Waterproofing company in Auckland, struggled with their digital presence. Despite stellar work done on ground, they were

The Problem

Struggling to convert the traffic on their website

The Problem

Did not have any social media presence

The Problem

Not winning at the search rankings

The Problem

Unable to find quality leads online

The Problem

Not tracking the incoming leads

The Problem

Not levereding the local search to build online visibility in front of home owners around them.

Our Solution

We kicked off our campaign with thoroughly auditing the client’s website in terms of SEO and the overall user experience it provides.
Based on competitor research and our own keyword research, we created PPC campaigns for our client to bring in some quick traffic and increase their search engine exposure. To make users convert, we took care of designing stunning landing pages for all planned PPC campaigns as well.

  • Build a conversion focused website

  • Set up and optimise the Facebook Page

  • Monitor and improve local listing with Google My business Page and Local SEO

  • PPC Advertising campaigns to get quality leads

  • Lead management and Tracking

  • Set up review management

  • Conceptualise and design bespoke newsletters

Hydroproof turned to Smegoweb to take over their company website and begin Search Engine Optimization (SEO), as well as manage their Pay Per Click (PPC) website marketing campaigns on Google. Hydroproof has achieved more than 150 first page rankings in search engines with targeted keywords in target areas and over 40 conversions in a month.


Local SEO is extremely crucial for businesses like Hydroproof. You need to be found by the people who are searching for you online. By building and implementing a local SEO strategy, which includes a detailed keyword analysis and competitor analysis, we were able to help them rank number 1 and 2 for relevant keywords, and crack Google Local Listing.


Hydroproof struggled with finding quality relevant leads. By designing visually appealing ad copies and optimising the PPC ad campaigns, we helped them get more than 40 leads in 1 month.


After getting leads, Hydroproof was unable to track and monitor their leads. They didn’t spend efforts to nurture the leads, and thus missed converting them. With our CRM, they have been easily managing, tracking, nurturing the leads, and there are no more missed follow ups.

Hydroproof has over 450+ satisfied customers. With the help of our review management tool,

  • Executed review request email campaigns.
  • Used the tool to highlight positive reviews

The result was a 4.6 star rating which has in turn led to an increase in traffic to the website.


Don’t Hesitate to Contact us for any Information.



    New Zealand Level 1, Suite 10 124, Symonds Street, Auckland 1010

    09 390 7634