Client Name :

Mayur Verma

Website URL:

www.trustmovers.co.nz

1

TIMELINE

In February 2018, our client approached us. They had purchased Trust Movers Limited in 2016 and were facing difficulties generating business through their website. At the time, their website was quite basic You can view it at-

2

DESIGNING DETAILS

We undertook a redesign in 2018, resulting in the current live version at . And since then, we’ve been continuously working with the client and updating the site by adding new pages and blogs.

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3

PROGRESS: GOOGLE ADS AND SEO EXECUTION

The client initially wanted our assistance for website redesigning and Google Ads to yield quick results. We began by redesigning the website and initiating Google ad campaigns. Initially, the client was spending approximately 2700 NZD per month, generating around 78 leads at a cost of 34 NZD per conversion. Encouraged by these outcomes, the client subsequently increased their Google Ads budget. Presently, we allocate around 10,000 NZD per month, resulting in roughly 400 leads per month, with a cost per conversion of 25 NZD. Not only have we amplified the lead count, but we've also managed to decrease the cost per conversion. Following the success of the Google Ads campaign, we launched an SEO campaign for the client in 2020.

Comprehensive overview

4

COMPARISON BETWEEN INITIAL AND CURRENT GOALS

(Last year comparison)

(Initial & current Comparison)

GROWTH IN LEAD NUMBERS FROM LAST YEAR TO THIS YEAR

(Last year comparison)

(Initial & current Comparison)

Testimonial

I’ve had the privilege of partnering with Smegoweb for the past five years, and I can confidently say that this has been one of the best decisions I’ve made for my business. If you’re looking for a partner that goes above and beyond to deliver outstanding results, I wholeheartedly recommend Smegoweb. Here’s to another five years of shared success!

Furthermore, we are in the process of redesigning the website once again to incorporate additional functionalities and calculators as per the client’s request. We anticipate the new website will be launched by January 2024.

Trust Mover

HenryQueensland

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Results
  • 3843.46% traffic growth as compared to initial (125.70% in last one year)
  • 452.38% leads growth as compared to initial (61.11% over the last year)
  • 90% more keywords ranking on the first page of Google
  • 76.2% more Google My Business profile interactions in the last six months
Objectives
  • Boosting web traffic through SEO
  • Acquiring qualified leads looking for the clients’ services
  • Improve Google My Business’ rankings and ratings
  • Attracting more business through local SEO
Actions
  • Tracking the current ranking keywords
  • Shortlisting direct and shoulder competitors
  • Analysing their keyword rankings and link-building strategies
  • Optimising existing pages for new keywords found through analysis
  • Tapping into unexplored content topics
  • Taking an optimised link-building approach
  • Observe, modify and repeat based on the past results
  • Encouraging customers to post GMB Reviews
Lead Generation

Approximately 470-500 online leads are generated each month from SEO and ads combined.

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