In this episode of eCommerce Experts Talk, Marc Bishop interviewed Charles Quincy, the man who owns an eCommerce business of selling firepits online. Charles here, reveals how he got inspired, what were his challenges and how he is currently utilizing digital marketing strategies to upkeep his eCommerce business. Watch now for some profound insights.
I’m doing well. How about yourself?
Well, after retiring from the army after 22 years of service, I wanted to have the freedom to be able to control my own destiny and experience entrepreneurship firsthand. So I carefully researched and selected this niche and also the fire pit niece to go into because I knew it would make an impact on the overall decor niche.
So some of the challenges I faced was selecting what you would hope to be a popular and long withstanding niche to go into. So what I did, I conducted hours and hours of indepth research, and then I came in selection, and then all of a sudden, I know I was all into fire pits and the decordination. So I also wanted a true business model, one that I could build from the ground up and also structuring my business. So I had to quickly learn how to set up the LLC, file documents with my state, and get the assigned selling permits. When it also came to advertising, I also had to learn all of this from scratch. So a lot of this stuff I managed on my own in the beginning, and I wanted to do that so I could learn this part of the business. And also I had to learn website design in which I integrated into a customer friendly website. This is something that I continually update.
Yes. It was very hard in the beginning, but it’s going pretty good.
It is, it is.
Well, I would say what things that separate us is our drive and the determination and our commitment in which failing is not an option. That’s not an option for us here, so we’re definitely to do well in this niche. So another thing would be our quest for knowledge within this niche by studying data and also trend analysis also our clients would also tell you that we are very courteous and we pay special attention to their needs. We also emphasize the need to know our products by taking the time to review and organize our product details in a way we can quickly retrieve them.
I’m sure, we have a lot of repeat customers.
Well, our best selling product to date would have to be the beautiful and quality Handcrafted Alusions Islands Fire Table, which comes in colors and finishes that will fit your outdoor living decor. We also offer free shipping to all of our valued customers and among other things yeah, I was browsing through and.
Well, my personal favorite would also be the Lucind Island Fire Table because since that’s our best seller and we know that product very well, and we also patiently attend our clients needs by helping explain and going through a lot of stuff. And we also tell them about the warranty on that. They have a real good warranty on that table specifically. And then our manufacturer we work with is a great team to work with. Right.
Yes, very important.
Right. We only ship because those are large products. We ship mainly by LTL, and it’s only in the continental United States.
Okay, so since we are an online retailer, basically we covered, like I said, the whole entire common United States. We service residential and commercial clients. And I would say right now, the clients who live in the warmer climate areas because they are enjoying a larger part of the year and experiencing the great outdoors.
Yes. Especially in the south where the warmer climates, they have, like, more cooler nights, so they want to enjoy the warm feeling at night, I would guess in the cool areas and maybe a little too cold, but some might brave the outdoors. Outdoors.
Yes. Funny you say that. I have customers from Arizona and California. Colorado. So some of the desert areas like.
Hey, we welcome.
Thank you for the interview.