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    EFFECTIVE PAID MARKETING STRATEGY
    PAY PER CLICK

    Pay-per-click is a powerful paid marketing strategy that goes beyond brand visibility. It is ideal for driving traffic, increasing revenue, and amplifying brand recognition. However, strategizing, executing, and optimizing your advertising efforts on different platforms can get really complicated, really quickly.

    Let our team help you design a tailor-made ad strategy for your business growth. All you need to do is reap the benefits of their efforts. Our experts will help you at every phase of PPC advertising, right from planning to tracking and optimizing.

    Our efforts have proven to generate high-quality leads for our clients while reducing the cost-per-lead over time. It’s time for us to help you achieve the same.

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    What we have to offer

    PPC service

    Google Ads are ideal when you want to be visible in front of your audience right when they are searching for what your business has to offer on the Google Search engine. Our Adwords management experts help you show up in front of your audience at the right place at the right time, helping you make more sales while reducing the cost-per-lead at the same time.

    Google Ads management services we offer:

    • Google Search Ad Management
    • Google Display Ads Management
    • Google Shopping Ads Management
    • Youtube Ads Management
    PPC service

    LinkedIn has turned out to be one of the best platforms to reach the decision-makers of brands. SMEgoweb will enable you to reach the right professional prospects with the right messaging using the expertise that we have built while creating hundreds of LinkedIn ads.

    Here are the LinkedIn Ads services that we offer:

    • Text Ads
    • Sponsored Content
    • Sponsored In-mails
    PPC service

    Time and again Facebook ads have proven to drive high-quality traffic when combined with the right advertising strategy. Our team has developed expertise in targeting the right type of audience for your business on the basis of their location, age, and several other factors. Using the Facebook Pixel also allows us to share detailed reports about your target prospects that are going through your website.

    Here are the Facebook Ads services that we offer:

    • Facebook Ads Management
    • Facebook Shopping Ads Management

    How SMEgoweb Works

    Steps we take to help
    your business grow:

    Over the several years that we have been in the industry, our PPC advertising and management experts have perfected every trick, every strategy that is required to make the most of your advertising budget. Our expertise lies in reaching the right prospects and consequently helping you increase your ROI.

    <p>We understand that there is no one-size-fits-all approach when it comes to advertising. Thus, we have a team of professionals dedicated to complete the research for you and understand the behavior of your audience with diligence. It is only after a thorough market analysis that our experts start designing the perfect advertising/marketing game plan aligned with your business needs and goals.</p>
    Strategy Development

    We understand that there is no one-size-fits-all approach when it comes to advertising. Thus, we have a team of professionals dedicated to complete the research for you and understand the behavior of your audience with diligence. It is only after a thorough market analysis that our experts start designing the perfect advertising/marketing game plan aligned with your business needs and goals.

    <p>Have an in-house marketing team? Our experts will help you make the most of your existing marketing resources, while also giving you the benefits of our experience. We’ll collaborate with your in-house resources in a manner that your business benefits from both our strengths and your team’s strengths.</p>
    Collaboration

    Have an in-house marketing team? Our experts will help you make the most of your existing marketing resources, while also giving you the benefits of our experience. We’ll collaborate with your in-house resources in a manner that your business benefits from both our strengths and your team’s strengths.

    <p>Many overlook the need to have the right blend of low competition and high competition keywords. This can make or break your search engine advertising efforts. We have perfected the process of finding the juiciest mix of keywords after a thorough analysis of what your prospects are looking for, and what will make them tick.</p>
    Keyword research

    Many overlook the need to have the right blend of low competition and high competition keywords. This can make or break your search engine advertising efforts. We have perfected the process of finding the juiciest mix of keywords after a thorough analysis of what your prospects are looking for, and what will make them tick.

    <p>All the results are meaningless if you don’t have proper monitoring and optimizing processes in place. Using the data made available by various advertising platforms we will help you choose the right platforms, perfect your marketing message, and eventually, decrease your cost-per-lead (CPL).</p>
    Tracking and optimization

    All the results are meaningless if you don’t have proper monitoring and optimizing processes in place. Using the data made available by various advertising platforms we will help you choose the right platforms, perfect your marketing message, and eventually, decrease your cost-per-lead (CPL).

    <p>Paid advertising is an ongoing process. The “set it and forget it” approach doesn’t work. Effective advertising strategies evolve with the market preferences and trends. Our expertise will work to constantly ensure your advertising efforts continue to adapt, while you focus on keeping your own clients happy.</p>
    Ongoing management and reporting

    Paid advertising is an ongoing process. The “set it and forget it” approach doesn’t work. Effective advertising strategies evolve with the market preferences and trends. Our expertise will work to constantly ensure your advertising efforts continue to adapt, while you focus on keeping your own clients happy.

    <p>Your digital marketing strategy needs more than just paid media efforts. We help you create a plan of action that not only includes PPC advertising but also integrates various strategies to help you achieve results that are better than what you would expect from individual parts.</p>
    Integration with other traffic strategies

    Your digital marketing strategy needs more than just paid media efforts. We help you create a plan of action that not only includes PPC advertising but also integrates various strategies to help you achieve results that are better than what you would expect from individual parts.

    Ready To Kickstart Your Digital Marketing Journey?

    We help you create strategies that ensure your online marketing efforts are rewarding.

    BOOK A CALL WITH US >>

    UP AND RUNNING SINCE 2005.

    NO ONE CAN HELP AGENCIES BETTER THAN US.

    Consult

    20915

    Keywords in our clients strategies

    58

    Agency partners

    4521

    Websites Developed & Managed

    9684

    Guest Posts done

    4

    Custom CRM's developed

    1698645

    Total Clicks

    55096

    Total Conversions

    $4616254.35

    PPC Spend

    667

    Landing pages created

    614

    Videos created

    200802014

    Total impressions served

    FAQS

    PPC a.k.a Pay Per Click is a great tool to advertise your business. However, the concept can often come off as tricky to many people. If you are considering hiring a PPC advertising service for your company’s growth, you may have a few questions. Considering the same, in the following section, we are answering a few of the most frequently asked questions related to PPC and PPC advertising. To clear your doubts, read below.

    PPC advertising is a super-useful tool for digital marketing, but it can be tricky to perceive at first. If your company lacks a dedicated in-house team for PPC advertising and management, doing PPC on your own can cost you a lot of money and time.

    To save yourself from the trouble, it’s best to hire a PPC expert. PPC management services like Smegoweb are experts in this field. Our team of PPC professionals has years of experience and the right knowledge to significantly boost and optimize your company’s PPC campaigns and their progress.

    For a better understanding of PPC management services, here are some useful details about what these services include:

    • Preparing paid ad strategies for your business’ Facebook, Google Adwords, LinkedIn and other Ad accounts
    • Creating ad copies and looking after the ad content
    • Optimizing landing pages
    • Launching ad campaigns
    • Optimizing ad campaigns based on A/B tests
    • Achieving conversion goals with PPC ads

    Depending on the ads platform that we are using, we get a number of PPC ad types to choose from. In this answer, you will find out about different types of PPC ads.

    • Paid Search Marketing: Ever saw ads on a Google search results page? Those ads are a result of the paid search marketing type of PPC ads. The primary goal is to get people to visit your website or landing page straight after a search that they made.
    • Display Advertising: Banner ads, image ads, textual ads that the users may see on a website come under this category. These ads are displayed to people based on their interests, previous searches and browsing behaviour.
    • Social Media Advertising: Facebook, LinkedIn, Instagram etc. are a few of the most popular social media platforms of present times. These websites have hundreds and millions of active users, and they serve a platform for advertisers to promote their products to their target audience based on their interests and several other demographics. That’s how the core of social media advertising moves and works.
    • Retargeting Advertising: Every time we show our ads to our audience, some of the viewers may convert, while others may not. The people who didn’t convert in the first go can later be targeted again specifically through retargeting techniques. Most PPC advertising platforms allow advertisers to retarget their prospects.

    These are the most common types of PPC ads explained. Let’s move forward to other questions.

    The most important question you may have on your minds before hiring a PPC management agency – what are the benefits? Why should I hire such services? Well, here are a few major benefits to list.

    • Cost effective method of reaching an audience: When launched, managed and optimized efficiently, PPC can create high returns for a lower cost. In fact, Facebook PPC is among the most effective and cost-effective modes of brand awareness.
    • Quick Results: The best thing about PPC advertising is that it creates quick results. In fact, this is the primary reason why most people use PPC advertising services. So, if you want leads at a good pace, PPC is the way to go.
    • Qualified Warm Leads: PPC advertising is a cool way to reach and be visible to prospects who are at the end of the conversion funnel. This makes the further lead conversion process easier.
    • Data From PPC Campaigns Help SEO Objectives: Paid search engine ads and results against these campaigns can provide you with enough data to improve your SEO strategy.
    • PPC Ads Results Aren’t Subject to Algorithm Updates: A large number of SEO campaigns suffer due to sudden algorithm changes. That’s an area where PPC ads hold better than SEO campaigns.

    These were some of the common benefits of investing in PPC ads.

    As mentioned in the last answer, PPC advertising has several benefits. Regardless of the industry that your business functions in, if you want to generate business opportunities on the web, PPC advertising can surely help you.

    For a clearer answer to the question, here’s what PPC can do for your business:

    • Boost brand awareness: Starting off a new business or just planning to go online with your business? PPC can help you showcase your business, its products and services and top USPs to boost awareness and lure prospects and customers.
    • Generate more and more qualified leads: Lead generation is among the top priorities for a large number of businesses. If you too wish to acquire more and more qualified leads for your business, PPC advertising can help you.As mentioned earlier, PPC helps you generate warm leads that are almost ready to convert.
    • Boost website traffic: Getting qualified visitors to a website can often be a massive challenge. Especially, for the new websites. PPC ads make the path easier for you by placing your website and its important links higher in the search engines and several other places as chosen by you.

    Let’s move on to the next question.

    PPC advertising platforms like Facebook Ads and Google Adwords have a huge audience base with millions of active web users across the globe. Advertisers can cash this as a great business opportunity by investing some amount of money.

    If we launch a PPC campaign on any of these platforms, we’ll be paying the platform a certain amount of money for every single click that it gives towards our website’s link. Yes, that’s where the name, Pay Per Click comes from.

    And as more people click through the link, traffic on your website increases, you get more chances of acquiring qualified leads, and marketing goals are achieved.

    Ready To Grow?

    Get Your Free Audit today:

    Take the next step in growing your business using digital marketing. Connect with one of our expert digital strategists to learn how Smegoweb can help you reach your business goals.