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    EFFECTIVE PAID STRATEGY
    Pay Per Click

    PPC can help you get the visibility your business desperately needs. However, things can get complicated when you consider all the different ad platforms, which keywords to target, and integrating campaigns into a single strategy for growth.

    That’s where we come in. Our experts will carry you from the beginning of developing a pay per click strategy, all the way to ongoing optimization and tracking. The results? Get the targeted leads you crave while decreasing your cost-per-lead (CPL) over time.

    Video

    Our services

    PPC service

    Search engines are responsible for driving over 70% of traffic to websites. By targeting the right keywords, our Adwords management experts will ensure your website receives high-converting traffic, with the lowest possible expenditure.

    Let’s get you started with Google Ads.

    • Google Search Ad Management
    • Google Display Ads Management
    • Google Shopping Ads Management
    • Youtube Ads Management
    PPC service

    LinkedIn advertising involves targeting business users. LinkedIn is a professional network and through its various ad types, it is possible to target the decision makers, executives, heads and influencers who use LinkedIn to connect with their peers and professional networks.

    Let’s get you started with Linkedin Ads.

    • Text Ads
    • Sponsored Content
    • Sponsored Inmails
    PPC service

    With 2.2 billion active monthly users, Facebook can bring you tons of customers. The cherry? Facebook ads can be targeted basis the interest, age, location, and profile information. And we also have the Facebook Pixel to target prospects that are checking out your website.

    Let’s get you started with Facebook Ads.

    • Facebook Ads Management
    • Facebook Shopping Ads Management

    How We Can Help

    Here are some specifics how
    we can help you grow:

    Our PPC experts know how to dial up the right mixture of platforms to make the most of your budget. Target the people most eager to do business with you – and rest easy knowing that your ROI is continuously tracked and improved.

    <p>Instead of using a scattered approach across random platforms, we’ll take the time to research and truly understand your audience. Strategy development also considers your industry, the current media landscape, and your competitors. We don’t just market for marketing’s sake.</p>
    Strategy Development

    Instead of using a scattered approach across random platforms, we’ll take the time to research and truly understand your audience. Strategy development also considers your industry, the current media landscape, and your competitors. We don’t just market for marketing’s sake.

    <p>Once we settle on a paid media strategy, we’ll work with you to make it a reality. If you have a marketing team, we’ll collaborate in a way that allows both them and us to tap into our strengths. Focus on running your business while we set up – and execute – your ad campaigns.</p>
    Collaboration

    Once we settle on a paid media strategy, we’ll work with you to make it a reality. If you have a marketing team, we’ll collaborate in a way that allows both them and us to tap into our strengths. Focus on running your business while we set up – and execute – your ad campaigns.

    <p>Choosing the right keywords can make or break your PPC efforts. That’s why our growth advisors spend so much time analyzing what people are searching for now, the costs involved, and the best fit for your audience.</p>
    Keyword research

    Choosing the right keywords can make or break your PPC efforts. That’s why our growth advisors spend so much time analyzing what people are searching for now, the costs involved, and the best fit for your audience.

    <p>Paid media also gives you access to invaluable data. We’ll use this data to track performance, spot the most effective platforms and advertising angles, and decrease your cost-per-lead (CPL) over time.</p>
    Tracking and optimization

    Paid media also gives you access to invaluable data. We’ll use this data to track performance, spot the most effective platforms and advertising angles, and decrease your cost-per-lead (CPL) over time.

    <p>Paid media strategies should evolve with the markets you want to reach. We can’t afford to “set it and forget it.” That’s why our experts continue to execute and refine your strategy while you focus on the daily demands of running a business.</p>
    Ongoing management and reporting

    Paid media strategies should evolve with the markets you want to reach. We can’t afford to “set it and forget it.” That’s why our experts continue to execute and refine your strategy while you focus on the daily demands of running a business.

    <p>As powerful as paid media is, it’s often just one prong of a broader marketing strategy. Because we’ll do whatever it takes to help you grow, we understand this well. We’ll integrate different strategies in a way where the whole is greater than the sum of its parts.</p>
    Integration with other traffic strategies

    As powerful as paid media is, it’s often just one prong of a broader marketing strategy. Because we’ll do whatever it takes to help you grow, we understand this well. We’ll integrate different strategies in a way where the whole is greater than the sum of its parts.

    Interested in Learning More?

    We can help you get the most from your online marketing efforts.

    Get In Touch >>

    Helping Agencies Since 2005.

    Nobody Knows The Agency Business Better.

    Consult

    20915

    Keywords in our clients strategies

    58

    Agency partners

    4521

    Websites Developed & Managed

    9684

    Guest Posts done

    4

    Custom CRM's developed

    1698645

    Total Clicks

    55096

    Total Conversions

    $4616254.35

    PPC Spend

    667

    Landing pages created

    614

    Videos created

    200802014

    Total impressions served

    FAQS

    PPC a.k.a Pay Per Click is a great tool to advertise your business. However, the concept can often come off as tricky to many people. If you are considering hiring a PPC advertising service for your company’s growth, you may have a few questions. Considering the same, in the following section, we are answering a few of the most frequently asked questions related to PPC and PPC advertising. To clear your doubts, read below.

    PPC advertising is a super-useful tool for digital marketing, but it can be tricky to perceive at first. If your company lacks a dedicated in-house team for PPC advertising and management, doing PPC on your own can cost you a lot of money and time.

    To save yourself from the trouble, it’s best to hire a PPC expert. PPC management services like Smegoweb are experts in this field. Our team of PPC professionals has years of experience and the right knowledge to significantly boost and optimize your company’s PPC campaigns and their progress.

    For a better understanding of PPC management services, here are some useful details about what these services include:

    • Preparing paid ad strategies for your business’ Facebook, Google Adwords, LinkedIn and other Ad accounts
    • Creating ad copies and looking after the ad content
    • Optimizing landing pages
    • Launching ad campaigns
    • Optimizing ad campaigns based on A/B tests
    • Achieving conversion goals with PPC ads

    Depending on the ads platform that we are using, we get a number of PPC ad types to choose from. In this answer, you will find out about different types of PPC ads.

    • Paid Search Marketing: Ever saw ads on a Google search results page? Those ads are a result of the paid search marketing type of PPC ads. The primary goal is to get people to visit your website or landing page straight after a search that they made.
    • Display Advertising: Banner ads, image ads, textual ads that the users may see on a website come under this category. These ads are displayed to people based on their interests, previous searches and browsing behaviour.
    • Social Media Advertising: Facebook, LinkedIn, Instagram etc. are a few of the most popular social media platforms of present times. These websites have hundreds and millions of active users, and they serve a platform for advertisers to promote their products to their target audience based on their interests and several other demographics. That’s how the core of social media advertising moves and works.
    • Retargeting Advertising: Every time we show our ads to our audience, some of the viewers may convert, while others may not. The people who didn’t convert in the first go can later be targeted again specifically through retargeting techniques. Most PPC advertising platforms allow advertisers to retarget their prospects.

    These are the most common types of PPC ads explained. Let’s move forward to other questions.

    The most important question you may have on your minds before hiring a PPC management agency – what are the benefits? Why should I hire such services? Well, here are a few major benefits to list.

    • Cost effective method of reaching an audience: When launched, managed and optimized efficiently, PPC can create high returns for a lower cost. In fact, Facebook PPC is among the most effective and cost-effective modes of brand awareness.
    • Quick Results: The best thing about PPC advertising is that it creates quick results. In fact, this is the primary reason why most people use PPC advertising services. So, if you want leads at a good pace, PPC is the way to go.
    • Qualified Warm Leads: PPC advertising is a cool way to reach and be visible to prospects who are at the end of the conversion funnel. This makes the further lead conversion process easier.
    • Data From PPC Campaigns Help SEO Objectives: Paid search engine ads and results against these campaigns can provide you with enough data to improve your SEO strategy.
    • PPC Ads Results Aren’t Subject to Algorithm Updates: A large number of SEO campaigns suffer due to sudden algorithm changes. That’s an area where PPC ads hold better than SEO campaigns.

    These were some of the common benefits of investing in PPC ads.

    As mentioned in the last answer, PPC advertising has several benefits. Regardless of the industry that your business functions in, if you want to generate business opportunities on the web, PPC advertising can surely help you.

    For a clearer answer to the question, here’s what PPC can do for your business:

    • Boost brand awareness: Starting off a new business or just planning to go online with your business? PPC can help you showcase your business, its products and services and top USPs to boost awareness and lure prospects and customers.
    • Generate more and more qualified leads: Lead generation is among the top priorities for a large number of businesses. If you too wish to acquire more and more qualified leads for your business, PPC advertising can help you.

      As mentioned earlier, PPC helps you generate warm leads that are almost ready to convert.

    • Boost website traffic: Getting qualified visitors to a website can often be a massive challenge. Especially, for the new websites. PPC ads make the path easier for you by placing your website and its important links higher in the search engines and several other places as chosen by you.

    Let’s move on to the next question.

    PPC advertising platforms like Facebook Ads and Google Adwords have a huge audience base with millions of active web users across the globe. Advertisers can cash this as a great business opportunity by investing some amount of money.

    If we launch a PPC campaign on any of these platforms, we’ll be paying the platform a certain amount of money for every single click that it gives towards our website’s link. Yes, that’s where the name, Pay Per Click comes from.

    And as more people click through the link, traffic on your website increases, you get more chances of acquiring qualified leads, and marketing goals are achieved.