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24 October, 2020

What is Remarketing?

Sales and marketing are of paramount importance for every sector. Huge amount of money is spent on advertisement, propaganda and marketing of product, but it’s important that there should be proper ROI for each expenditure. Proper strategy and plans should be made before making such a decision.

Remarketing plays a vital role in Digital marketing with proper ROI

Remarketing flashes ads to those clients/customers who had visited your website or mobile app earlier. Remarketing specially works when people leave your website without buying anything .Remarketing then helps to reconnect with them by flashing compatible ads whenever people browse web or use mobile app/search on Google.

To make it more refine, Dynamic Remarketing takes further initiative to make customized parameters for website’s tag; thereby, creating a feed for refined and filtered performance ads. It flashes specific products or services which people looked into website.

Requirement for Remarketing:

Approach relevant clients: It chases only those clients who showed interest in their products/services at the right time fulfilling customer requirement. Constant poking of ads to the right person and right time may lead to closure of deals.

List tailored to advertising goals: Summarize list of people who shortlisted products/services in shopping carts yet not completed transaction.

Large scales reach: Reach people who exclusively search for millions of websites and media apps which are a part of Google display network.

Best Pricing: Real time bidding gives the best price for person viewing ad; thus, help winning ad auction with the best possible price.

Easy ad creation: Produces with multiple text, video for free with art gallery coupled with dynamic remarketing to give the best ad gallery layout and attractive ads.

Full Transparency for ads: There is full transparency on how campaign looks and appears and whether it’s fulfilling all criteria of payment.

Remarketing with Google:

Standard Remarketing: Flashes ads to past visitors whenever browse display network website / apps.

Dynamic Remarketing: Show refined and filtrated products or services to people who visited their website via ads, whenever people browse display network website or app.

Remarketing for mobile app: Flashes ad to the past visitors who once used mobile apps or websites

Remarketing List of search ad: Flashes ads to those past visitors who do follow up searches which they require on Google, even after they leave your website.

Video Remarketing: Flashes ad to past visitors who once interacted via YouTube’s videos as they use YouTube and browse display network videos.

Overall, it can be strongly concluded that Remarketing should be encouraged and must be opted for Digital marketing.

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